PR MASTERY FOR STARTUP FOUNDERS & MARKETERS:
Learn How to Get Media Coverage, Build Authority, and Attract Investors—Without a Big Agency or Budget!
With the PR Playbook, you'll discover how to craft your story, pitch like a pro, and get your brand featured in the media—just like the big players do.
This program gave me confidence and structure. I went from zero media coverage to being interviewed by three industry outlets in 30 days.
Maya J.
Startup Founder & PR Playbook Member
This is FOR you if…
You’re a founder, marketer, or entrepreneur who knows PR is essential—but you don’t know where to start.
You’re pitching investors or closing sales, and you need prospects to already know your name before the first call.
You’ve tried press outreach before, but got no traction—and you’re tired of guessing what the media wants.
You want to build authority and brand credibility without spending thousands or chasing journalists all day.
Guess what?
The same system that got our clients into Forbes, Wired, and CNBC is now available to you—step-by-step, inside the PR Playbook.
Here’s What We’ll Cover in the PR Playbook Course
PR Foundations
Get a crash course in 20+ years of PR insight with the PR Masterclass
Learn the 5Ws that power every successful PR campaign
Develop key messaging that makes your brand irresistible to the media
Media-Ready Assets That Get You Noticed
Build a winning press kit (with real examples)
Create media lists and timelines that keep your outreach organized and effective
Write press releases that actually get published
Pitching Like a Pro
Master the art of pitching to journalists and editors (even if you’ve never done it before)
Get interview-ready with our media interview playbook
Learn how to launch products and announcements that generate buzz
Advanced Authority & Thought Leadership
Land podcast interviews and speaking engagements
Create case studies, white papers, and trade show strategies that build credibility
Measure PR outcomes so you can prove ROI
Bonus: Tools of the Trade
Tap into the PR Pro’s Toolbox: templates, tracking sheets, and tools
Learn how to use AI for PR the right way
Conduct a competitive media audit to see where you stand
Pitch Like a Pro. Get Featured. Build a Brand Everyone Talks About.
You’ve got a great product. A solid team. Maybe even a few big wins.
But when potential customers or investors look you up… crickets. No press. No presence. No proof you’re legit. That ends today.
PR Playbook is the all-in-one, proven system built by PR pro Ronjini Joshua to help startup founders, marketers or lean teams like yours finally take control of your brand’s reputation—and get featured where it counts.
It’s everything you need to go from overlooked to in-demand.
What You’ll Get:
Everything you need to DIY powerful PR and get seen by the right people.
Full access to all premium content
The PR Playbook Masterclass
The 14-day mini email series
Weekly PR strategy tips and bonus content
Advanced lessons
Exclusive podcast episodes
Newsletter + blog updates
BONUS #1: Media Pitch Template Bundle — used to land features in Forbes, CNBC, and WIRED.
BONUS #2: Interview Prep Cheat Sheet
BONUS #3: AI-Powered PR Prompts Toolkit
Original Price: $749/year
Get it today for only
$199/year
What customers are saying about Ronjini
Kayvan Alikhani
Co-founder
I have worked together with The Silver Telegram in multiple roles and varying depths for the past 7 years. We have worked closely with Ronjini and her team with different services at different stages creating strategic messaging, creative content, to support events and manage many areas of marketing and PR. The team was always proactive, easily accessible and felt like a natural extension of our team.
Stef Henning
Sr. Director
Marketing of Phylos
We were looking for a dynamic partner and expert in public relations to stand alongside us--Ronjini and her team were a seamless part of our team. They took the time to understand who we are, how to best position Phylos, and were adaptable in how they partnered with us. During our time together, they connected us with major publications in the cannabis industry and opened doors that had been previously difficult to navigate through. Thank you, The Silver Telegram, for your incredible work and support!
John Todd
General Manager
Quad9
Ronjini and the team at TST were excellent at keeping us on a steady cadence, pushing forward with great blog skeleton creation and writing, and with connections to industry press. Their ability to help us in a pinch with crisis press management in our Sony case was greatly appreciated, and they were a help in all dimensions of promoting Quad9 to the rest of the world. Highly recommended!
The Ideal Audience for PR Playbook
This course was built specifically for founders and marketing leaders in fast-moving, high-potential startups who are ready to take control of their brand visibility.
Tech Startup Founders
CMOs & Marketing Directors
B2B & B2C Innovators
Thought Leaders in the Making
Meet Ronjini Joshua
Ronjini is the founder of Silver Telegram and a PR strategist with over 20 years of experience helping startups grow their visibility, credibility, and media presence.
She’s landed clients in The New York Times, WIRED, CNBC, Fox News, and more—without the fluff or overhyped PR tactics.
With a background in journalism and a sharp focus on tech startups, she created PR Playbook to give founders and lean marketing teams a clear, repeatable system for getting featured and becoming thought leaders in their space.
WHY YOU CAN FEEL CONFIDENT JOINING TODAY
Start with a 7-Day Free Trial — No Strings Attached.
We built PR Playbook on proven strategies that work in the real world — not theory. That’s why you can explore the course, test the tools, and try it all out completely free for 7 days.
After your trial, instead of paying the usual $4,000/month for a PR agency...
👉 Get full access to the PR Playbook system for just $199/year.
This is our way of making sure the right people get access to the right tools — without the high costs or commitments.
Frequently Asked Questions
This course is designed for startup founders, CMOs, directors of marketing, and lean comms teams—especially those in the tech space (Seed to Series C) who want to increase visibility, establish authority, and get media coverage without hiring a full agency.
Nope! This course is made for founders and teams who don’t have a PR background. You’ll learn the systems, messaging, and outreach strategies step-by-step—even if you're starting from scratch.
Your purchase includes 1 full year of access, including any updates or bonus content released during that time.
Yes! You can go through the lessons at your own pace and revisit them anytime during your access period.
The PR Playbook equips you with the exact strategies, templates, and systems used to land placements in top-tier outlets—if you follow and apply them consistently, the results will come.
We offer a Strategic PR Planning Consult for those who want extra hands-on support or a customized roadmap. You’ll get an opportunity to book this after joining the course.
How do I get started?
Click the button below, complete checkout, and you’ll get immediate access to the course dashboard and bonus resources!
Ready to land real media coverage, boost investor trust, and build authority—without hiring an agency? PR Playbook shows you how.
Silver Telegram Copyright 2025. All materials on this website are the property of Silver Telegram. All rights reserved.
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